Kumkum making is started with pure haldi (turmeric), then add slaked lime (scientifically called Calcium Hydroxide), which is a naturally occurring substance. The turmeric goes through few steps of washing, heating and cooling before the golden yellow changes to the kumkum colour.
This Kumkum has an exotic turmeric smell as well.
Never leave stains on your forehead, and there won't be any allergies, pimples or hair fall
Certified for Purity by Indian Institute of Science.